What is SEO?
Search Engine Optimization (SEO) is the name given to all of the work done to make Web sites perform better in search engines.
It’s the process of continually improving your website to rank better on the search engine results page (SERP). With SEO, you can increase the performance of your website and reach more visitors.
Why is SEO necessary?
The aim of SEO is to rank websites on the Google or targeted search engine word-based. Web pages that rank higher get more clicks. More visitors make every web entrepreneur happy, but the most important thing here is the number of qualified users. In other words, you should do SEO not to get more visitors, but to get more qualified visitors.
SEO includes a variety of techniques and strategies you can use to increase website traffic. Traffic from search engines is also known as organic traffic.
Being superior to your competitors can be a challenge, but that’s exactly where search engine optimization begins. If you struggle for Google and other search engines to read and understand your content (optimizing the website), you can rank higher on search results pages.
In order for your website to stand out, you first need to know how search engines work to learn how to optimize it. I have always compared this event to a game. This game has rules and Google sets these rules. If we, the website owners, know these rules and play the game according to the rules, it is very unlikely that we will fail.
How do Search Engines work?
There are many factors that determine the results in the SERP, but the most important are relevance, authority, and customization. Understanding these signals and optimizing your site accordingly will benefit your website. It is essential to consider these factors, as Google and other search engines only want to provide their users with the most relevant and competent results.
Google is the most popular search engine, is It has come to this day because it provides a quality experience for its users. Whichever website gives this quality experience, it always rewards that website. In other words, if we help Google provide a quality experience, we will receive the reward in a short time. What is this? To produce quality content, to optimize our website according to the rules, to work for visitors, not for search engines. Also, in some cases, customization can affect the final result. If it is necessary to give an example for personalization: it could be location information, search history of the user, device used, or social connections.
Search engines, especially Google, make dozens of algorithm changes every year. The aim is to provide more relevant results to visitors doing research.
I mentioned above: They make all kinds of improvements and changes to provide a better quality experience. Some changes are big and affect a large number of sites. Some are small and you can hardly understand any changes in your positions on the results page.